Sachplakate poster style

As I read about Sachplakate poster style and looked at many examples I started to really apprectiate the simplistic style.  I also got to thinking about how this idea of minimalism in advetisment is not as common anymore.  It seems that today there is more of an overload of information in advertisments trying to get as much information out to the public in the shortest amount of time.

This image of a cigarette ad has many things going on.  The focus is more on the people and less on the actual product.  The message is how the product will improve your life.  The idea that cigarettes will make life more fun.  Sachplakate cigarette ads focus on the product with a flat background.

In many current ads this simplistic product based focus has been lost.  I feel that is is due to the era of information overload.  With so many messages coming in from all over: TV commercials, internet, radio, and print ad, people are trying to say as much as they can in the quickest way possible as to not loose the attention of their audience.  But at the same time I also the meaning gets lost with information overload.

In this image of a champangne bottle at the bottom of the ocean, I have no idea what the message is trying to portray.  It is a very eye catching image but has no real meaning to me and does not make me want their product.

Recently an image that cought my eye that follows the Sachplakate style is that of many Apple ads.

This ad for an Ipod shows a sillouette of a person with a single color background and a contrasting color for the product, whch makes it stand out.  I know what this ad says just by looking at it.  Ipods are fun and Ipods are for everyone.  This ad created apeal for the product in a minimalistic way without overloading the viewer with useless excess.

Seeing the difference with ads in the technology and information era it is interested to think what the future will hold for the style of advertisements.  Will we keep heading in the direction of information overload with 3D ads?  or will we learn to keep things simplistic in an age of so much information?